Kogan launches 3D TV Crowdsourcing project

Thursday, 26 May 2011 9:48 AM

A British consumer electronic vendor and retailer has announced the launch of a new 3D TV crowdsourcing project.

In an attempt to openly and transparently discuss the cost and value of 3D technology, Kogan Technologies will ask customers for their opinions before advancing with their product development processes.

The manufacturer will seek to clarify consumer opinion on whether it will be worthwhile to create a 3D TV in 46 or 55 inch sizes.

Based on the response, Kogan will then set about making the desired product rather than forcing the choice of their design and manufacturing team on the whole market without consideration for their demand or needs.

A statement on the Kogan website read: “Unlike the big brands, we won't just lump 3D into most of the TVs in our range and make everyone pay for it, even if they don't want that feature.”

“Sticking to our promise of creating and delivering exactly what our customers want, we’re going to let you, our customers, decide if we should create a 3D TV.”

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